Case studies are a common assignment in high school and college. You may also be asked to write a case study for some of your major exams. Like everything else in school, you won’t write the perfect case study on your first try, but having the right tools and guidelines will make the learning curve much faster and easier.
What is a Case Study?
Case studies involve in-depth subject research over a specified period, usually set by your teacher or professor. Case studies are similar to analytical essays. However, case studies look at a subject matter to validate the thesis.
A good example of a case study is when a business wants to show how its product can solve a problem for consumers. The business will simply tell the people how the product works. But if they want to be more convincing, they need evidence – that’s where a case study comes in.
Case studies are extremely useful. They provide research-backed solutions and assessments of various situations. The studies can be used as part of a solution or even to promote a product.
You can now see why proper case study writing skills are crucial. Not only for your grades but also the impact the study might have in the future.
How to Write a Case Study Guide
Every case study will have a unique subject matter set by the professor, teacher or examining body. It can cover various topics but requires the same clear, compelling writing for each of them.
Identify the problem and the solution
Most case studies are designed with the end goal of providing a solution to a certain problem. To write the case study, you must identify the problem and the solution.
This will form the basis of your entire case study. Once you identify the problem and solution, you can proceed to more in-depth questions that will make up the body of your writing. Other questions that can guide you in your writing include;
- How does the subject of the case study solve the problem?
- What are the key features of the subject in the case study?
- Does the subject differ from other alternatives already on the market?
Identify your audience
You’re writing the case study for people to read. You need to figure out who will read your paper and then identify what they might be interested in. This way, your writing is impactful and addresses the needs and interests of the reader. It also makes the case study interesting and appealing.
Research your subject
You’re now ready to dig into the research of the case study. You need ample time to make the research as in-depth as possible.
You may need to contact people, request testimonials, and get permission to publish the case study. The specific information and nature of the research will depend on the nature of the topic of your case study. But here are some general questions you can consider to help guide your case study research;
- What problem do you hope to solve?
- Have you tried other solutions to the problem, and what were the results?
- How did you hear about the subject?
- Did the subject or product have a positive impact on your business?
- How is this subject different from the others you’ve tried?
Besides talking to people, you will also want to research other facts, details and information that makes your case study topic stand out.
Make sure you dig for statistics you will include in your draft to give the readers a perspective of the subject and how it compares to competitors, its applications and any other details you can find. However, while digging for details, be cautious not to add figures or facts that would be in breach of people or organisational privacy.
Begin Writing the Case Study
So far, you’ve identified the goal, chosen your subject, identified your audience and conducted thorough research on the subject. It’s time to put it all together. Although writing takes a fraction of the time, it could make or break your case study. It has to have the right structure.
While you may have the freedom to choose how you tell your story, there are several factors you should consider;
- Tone – Most case studies are professional, and your tone must reflect that. Consider the nature of your audience when crafting the case to ensure you write a story that appeals to that demographic.
- Structure – Start with your cast study with an introduction. Talk about the subject and topic of the case study and its role in society and the target market. Show off the best aspects of the subject of the case study, then transition into the problems faced, how your subject fits in, and the solutions it provides. There’s also the body of the case study where you get to share more details about the topic, like its benefits, impact, and effectiveness. You should also highlight some of the statistics you collected to give readers a clear picture of the topic. In the conclusion, you provide a summary of the subject matter and make a compelling case for why your subject is better than anything else found on the market.
- Length – The length of case studies depends on a few factors, like the complexity of the topic and the details required to tell the story. A case study can be between 500 – 2000 words long.
Case studies require time and effort to be completed successfully. You should never wait until the last minute to scratch up a case study draft based on online findings. Most teachers and professors can easily tell the amount of effort put into the study by its presentation. Take your time to do proper research. With enough information, facts and figures, writing becomes much easier.